Question 1

What is the average cost of a website designed by digital agency in New Zealand?

Accepted Answer

Brochure or Starter Sites ($3,000 - $6,000)
This entry-level tier is ideal for sole traders, startups, and small businesses that need a simple, professional online presence to establish credibility. These websites typically consist of a low number of pages, often between 5 and 10 , though some estimates place the range at 8 to 16 pages. The average cost for a 5-page layout, a common configuration in this tier, is cited as being around $3,000 plus GST. These sites are primarily for showcasing a business, its services, and providing contact information. A more simplified one-page or landing page design, often used for specific marketing campaigns, can be even more affordable, with prices starting from approximately $1,300 plus GST.

Small Business Sites ($6,000 - $15,000)

This represents a significant step up from a basic starter site and is typically suited for growing businesses that require a more active and functional online presence. Websites in this tier are strategically designed to generate leads, integrate various marketing tools, and showcase a more extensive range of services or products. The higher investment reflects a greater focus on user experience (UX), custom design elements, and functionality that supports business growth. The jump in price from the previous tier is not linear; it indicates a fundamental shift from a static brochure to a dynamic, revenue-generating tool that is built to actively engage customers and support business objectives.

Custom E-commerce Sites ($15,000 - $50,000+)

For businesses that require transactional functionality, the cost of a website escalates significantly. A custom e-commerce site is designed to function as a robust online store, equipped with secure payment gateways, inventory management systems, and a seamless user shopping experience. The starting price for an e-commerce platform is around $8,000, but can easily sail past $50,000 for a completely bespoke build. A more detailed breakdown of e-commerce development costs provides a clearer picture of the investment required:
 • Basic Online Store: $5,000 - $11,000 NZD
 • Medium Complexity Website: $12,000 - $30,000 NZD
 • Large-Scale E-commerce Platform: $38,000 - $100,000+ NZD
The price increases with the complexity of the platform, the number of products, and the need for custom features or third-party integrations.

Question 2

What website best suits you and your business?

Accepted Answer

There are 3 different kinds of generic websites. Depending on which one you chose will alter the price point. Below are the options and the general business it suits.

Brochure/Starter Site
Sole traders, startups, or businesses needing a simple, professional online presence to establish credibility. 5-10 pages, basic contact forms, service listings, responsive design.

Small Business Site
Growing businesses aiming to generate leads, integrate marketing tools, and showcase a wider range of services. Content Management System (CMS), SEO-optimized structure, lead capture forms, CRM/marketing tool integration.

Custom E-commerce Site
Retailers who need a robust online store with secure payment gateways, inventory management, and a seamless shopping experience. Product catalogue, secure payment gateway, shopping cart, user accounts, inventory management.

I would recommend the small business site as this site will be best for scaling your business and if you are a sole trader or small business owner and are having to do multiple roles, having certain tasks being automated will help save you time and allow you to focus on your priorities.

Question 3

What are the ongoing costs for hosting, maintenance, and support?

Accepted Answer

There is usually an annual hosting fee for having your website online. This costs on average about $200-500NZD per a year. Price depends on few things.

- Hosting platform ( Wix, Squarespace, framer) ; these sites vary in prices and in my experience i have tried a few of these platforms and the best site is Wix. It is user friendly

- Domain Name - These are usually a yearly fee and depending on where you got your domain from it isn't a very expensive fee, usually on average between $20-60NZD.

- Maintenance and Support is a variable expense. I would recommend updating your website at least once a year with some new imagery or adding to your FAQ and content. This will keep your SEO relevant and there is nothing worse seeing an out of date website.

Question 4

Do you only do website design or do you provide digital marketing?

Accepted Answer

Yes, I have expertise in digital ad creation and management of campaigns. I am proficient in Google ads, Meta and LinkedIn platforms.

I can create Google ad campaigns which will help drive traffic to your website if that is a goal.

I would recommend all businesses optimizing their google maps and business profile so that you can be found on Google. This does not cost anything but time.