Brochure or Starter Sites ($3,000 - $6,000) This entry-level tier is ideal for sole traders, startups, and small businesses that need a simple, professional online presence to establish credibility. These websites typically consist of a low number of pages, often between 5 and 10 , though some estimates place the range at 8 to 16 pages. The average cost for a 5-page layout, a common configuration in this tier, is cited as being around $3,000 plus GST. These sites are primarily for showcasing a business, its services, and providing contact information. A more simplified one-page or landing page design, often used for specific marketing campaigns, can be even more affordable, with prices starting from approximately $1,300 plus GST. Small Business Sites ($6,000 - $15,000) This represents a significant step up from a basic starter site and is typically suited for growing businesses that require a more active and functional online presence. Websites in this tier are strategically designed to generate leads, integrate various marketing tools, and showcase a more extensive range of services or products. The higher investment reflects a greater focus on user experience (UX), custom design elements, and functionality that supports business growth. The jump in price from the previous tier is not linear; it indicates a fundamental shift from a static brochure to a dynamic, revenue-generating tool that is built to actively engage customers and support business objectives. Custom E-commerce Sites ($15,000 - $50,000+) For businesses that require transactional functionality, the cost of a website escalates significantly. A custom e-commerce site is designed to function as a robust online store, equipped with secure payment gateways, inventory management systems, and a seamless user shopping experience. The starting price for an e-commerce platform is around $8,000, but can easily sail past $50,000 for a completely bespoke build. A more detailed breakdown of e-commerce development costs provides a clearer picture of the investment required: Basic Online Store: $5,000 - $11,000 NZD Medium Complexity Website: $12,000 - $30,000 NZD Large-Scale E-commerce Platform: $38,000 - $100,000+ NZD The price increases with the complexity of the platform, the number of products, and the need for custom features or third-party integrations.